In 2011, the Bocelli Family, for the very first time expanded its production through partnerships with other exceptional wine growers, to create an expanded range of Bocelli family wines. The unique and non-traditional label designs creates a strong identity and branding to the Bocelli Family, which was first seen on the original wine labels produced by Andrea and Alberto’s grandfather, Alcide in the 1950’s, and reflects on the vision on the original wines created and the on-going heritage of the wine collection today.